Lexus is aiming at the likes of Audi, BMW and Mercedes-Benz in the luxury compact segment by teasing a LF-Ch concept set to make an appearance in Frankfurt on September 15th.
The whole compact luxury car tease comes after accusations from bloggers and news makers alike of Lexus losing its appeal among younger buyers (or more harshly, becoming the Japanese version of Buick). The brand that once symbolized high performance sedans has fallen flat with the IS-F sports sedan and is desperately looking for something within the price reach of a younger, poorer, and more environmentally conscious driver.
The LF-Ch emphasizes Toyota’s hybrid and Hybrid Synergy Drive technologies and is touted as possibly becoming an electric-only 5-door premium compact for the Lexus brand.
